Pitch second. A brand ambassador is a person who uses and/or has tried your product and absolutely loves it. This should give you a ballpark estimate. Brands are constantly on the lookout for influencers who resonate with their product and have a community of highly engaged followers. Brand Ambassador Pitch Template. Your email address will not be published. They rely on brand ambassadors to create excitement and interest around their brand, in return for a 10 percent commission on each sale made. A brand ambassador is like a bridge to the brand for the public, a cheerleader, and a positive presence online. Use bullet points and bold lettering to direct to the most important elements. If you want your pitch to stand out, here is the key: the subject line. Brand ambassador vs. influencer. Kristen is the Founder & CEO of Statusphere. INFLUENCERS tend to have larger social media … Now, this doesn’t mean that if you haven’t used the product you can’t reach out to inquire about a partnership, but you are more likely to get their attention if it is something that is already in your day to day routine. You can connect with Chrissy on Instagram @chrissyabram. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); Brand ambassadors are powerful members of your team who can make all the difference in getting your brand’s name out there. The last thing to include in your pitch email is a clear call to action or invitation to continue the conversation. an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! The second most important aspect of your media kit is the ways you have driven conversion and traffic for similar brands. What time do they normally post? TIP: Include a call to action or a greeting in the subject line. Putting your name in the subject line makes it super easy for the brand to search their inbox for your email. How does the Instagram algorithm actually work? The fastest way to start being a brand ambassador online is to pitch yourself to the companies you already know and like. Brand ambassador and Brand Image Management. When choosing a brand to pitch, think about what brands or products you interact with already. Should the Brand Ambassador decide to discontinue the use, return, or sell the products, the Brand Ambassador shall notify the … Finally, It’s best to design an easy-to-read visually appealing graph rather than a simple screenshot. Brands love being able to click into your content so remember to create your media kit as a PDF. The best way to do this is to customize your messages to each potential ambassador. Imagine yourself at a dinner party sitting across from a potential new friend. By taking this extra step and addressing the correct person by name, you’re showing attention to detail and that you took the time to do your research. Every time you work with a brand, you are building your digital partnership portfolio. When brainstorming what to highlight, use these prompts to help get started: Beyond the tangible product you love and adore, ask yourself if the brand aligns with your mission. Please don’t be afraid to recognize and ask for your value as a blogger! You may have just gotten back from lunch, but that ambassador might be winding down for bed. At the end of the day brands typically want some sort of monetary ROI. A brand will see this and have a quick read to gauge whether or not their budget is able to handle a partnership with you. Here's a five-step guide to becoming a successful brand ambassador: 1. A brand will be looking for someone who best represents its values and personality. It may seem tedious, but by paying attention to a few key details, your message will go a long way in the eyes of the influencer. Subject lines are most successful when they’re eye-catching and short. Do some research into where they want to be contacted. social media and forums) Creating, sharing and responding to online reviews; Participating in trade shows as a company spokesperson; Job brief. The difference between being a BRAND AMBASSADOR v.s. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. Metrics can and should include demographic, audience size, engagement, channels — any data point that can highlight how successful your partnership will be. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Even though a pitch email should only be 2-3 paragraphs in length, there are a few important key elements you shouldn’t miss! Once you’re aware of what to look for, you won’t have a chance of being fooled by these ambassador scams. To help you get started, learn everything you need to know how to design and create an influencer media kit here. Have you noticed past collaborations the brand has done with influencers that prompted you to reach out? We would like to invite you to become a brand ambassador for our company! Gone are the days of pushing products on people and forcing a sales pitch. When it comes to pitching brand ambassadors on Instagram, you should always be genuine. A brand ambassador strategy is the amplifier that enhances the volume of those existing plans, to make your entire brand much more powerful. Need help reaching out to the right ambassadors for your brand? Sell yourself. We’ve highlighted a few tips for you that will hopefully resolve any of the barriers of getting the email started. Plus — working with a brand or product you actually enjoy will be more exciting and beneficial for you too! You will want to paint a quick picture of who you are, highlighting applicable pieces of information that make sense for why you are introducing yourself. Brand Ambassador Pitch (Final) 1. They assist in content creation, participate in event marketing, provide feedback on new products, devise and pitch ideas to grow the brand’s profile, and measure the impacts of existing campaigns. A Brand Ambassador is a person who is the face of a brand. Try swapping out the typical blanket statement, “our brands align and I think this partnership would be a great fit,” for a few of your core values or strengths. If they state it explicitly in their bio, always abide by that. If they have an active blog, you can submit a contact form with a message so your potential ambassador can reach out to you in whatever way they’re most comfortable. If you’ve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. The last section, any relevant brand partnerships, is an important one. February 4/ Writer [Student Name], Congratulations! Whilst I do believe you can pitch without knowing the brand and meeting them beforehand, I just think its more professional and personable to introduce who you are first, before you reach out for a collab. Brand Ambassador Pitch (Final) Paige Montgomery. 5,4,3,2,1 and go for it! If you are rude to a brand representative, you very well could lose out on future opportunities working with other brands, including some you love. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. If you’re ready to work with brands, one of the best ways to stand out to a brand is by making the first move and sending a pitch. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) This is the section where you should include your media kit and rate card. it gives the company an understanding of how successful you have been with building brand awareness or driving conversion. Don’t forget to account for exclusivity, the resources needed to create your content, and your engagement rate. Be mindful of the brands you choose to work with. This could be a fun way to grab their attention. Remember, pitch emails can be daunting to write, but when crafted with care and intention, brands value them. Monster Contributing Writer. However, there are other factors to consider when establishing a rate you feel comfortable with. Always be mindful of what time your influencer will receive the message and aim to reach out during their time zone’s business hours. In email format, the same rules apply, except it’s much shorter. If you want to work with reputable brands, the best way is to pitch them for brand collabs! She is passionate about building digital communities, and creating growth strategies with emphasis on Influencer Marketing. Creating brand ambassadors CharityComms. By Karin Eldor. Your media kit should be beautifully designed and on-brand. Here are our tips for crafting the perfect pitch. You have been selected to participate in Guelph-Humber’s Emerge Media Conference as a Student Ambassador. Instagram influencer partnerships are by far the best performing platform for brands to reach new audiences quickly. Place your name in the subject line and keep it simple and direct. Establishing rates you feel comfortable with takes time. 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